How a hotel uses its hotels.best page
A practical guide: what to put on the page, where to share the address, and how to keep the guests who liked you.
A hotels.best page is one address for everything a guest looks for before, during and after a stay: the booking link, the phone number, the way there, the restaurant, every channel the hotel runs. This guide goes through it in the order a hotel sets it up. The short version of how it works is on How it works; what each plan includes is on Pricing.
What to put on the page
The rows most hotels need, in the order guests use them.
Book direct
The link to your own booking engine, first on the page, so the guest who already chose you books with you.
Call or message
A phone number and the messaging app your front desk answers, for the questions a booking form cannot take.
Find us
A map link and how to get there: from the airport, the station, the motorway.
Rooms and rates
The page of your own site that shows the rooms, or a short list of them.
Eat and drink
The restaurant's menu, the bar's hours, the table booking if you take them.
The rest of the stay
Spa, pool, events, weddings, meeting rooms: whatever a guest might book beside the room.
Your channels
Instagram, TikTok, YouTube, Facebook: every account the hotel runs, once each.
Reviews
The review profiles you answer, so a guest can read what others said before booking.
Newsletter and press
A sign-up for your mailing list, and a press kit for journalists and partners.
There is no limit on the number of rows on any plan, so the page can carry everything — but a short page with the booking link on top works harder than a long one. More on rows on All your links in one place.
Setting it up, step by step
An afternoon's work, most of it deciding what goes first.
Claim the name
Take hotels.best/yourname — the hotel's name, as guests say it. It is free on every plan.
Describe the hotel
Write two or three sentences about the hotel and what you want on the page. With Prompt It (Pro and Premium) the page is laid out from that description; you can also add and order the rows yourself.
Put the booking link first
Order the rows the way a guest decides: book, contact, find us, then everything else.
Share one address everywhere
Use the same address on every profile, in every signature and on everything printed.
Invite guests to Super Follow
At check-out, in the thank-you email, on the key card: one tap and they follow the hotel's own address.
Prompt It is described on Your hub, in one prompt: ten prompts a month on Pro, twenty-five on Premium.
Where to share the address
The same address everywhere, so every road leads to one page.
Every social profile
The website field of each account the hotel runs, so every profile leads to the same page.
The Google Business Profile
Its website field, if your booking engine is not already there.
Email
Staff signatures, the booking confirmation and the pre-arrival email.
Print
Key cards, the room folder, menus and the reception desk — as a QR code or written out.
Out loud
On the phone and at the desk: an address that is the hotel's name is one people remember.
Keeping the guests who liked you
Super Follow, private links and messages, in a hotel's year.
Super Follow is the button on every hotels.best page, on every plan. A guest who taps it follows the hotel's own address rather than an account inside a platform, so the list of people who want to hear from you stays with the hotel. Ask for it where guests are happiest: at check-out and in the thank-you email. See Super Follow.
Private links, from Pro, are rows that stay shut until a guest Super Follows, and open for them when they do: a returning-guest rate, the date the summer season opens for booking, an invitation to an event. See Private links.
Messages, on Premium, reach every Super Follower in their super box, with no feed ranking them: the season's opening, a new restaurant menu, a last-minute availability. Use them as a good concierge would — rarely, and only for news a guest would want. See Send messages.
When to move to your own address
hotels.best/yourname, then yourhotel.hotels.best.
hotels.best/yourname is free forever. From Pro, the page moves up to an address of its own, yourhotel.hotels.best: shorter to say, and it reads as the hotel's address rather than a page on ours. Pro also removes the hub's branding, lets you set your own template and colours, and adds first-party click analytics, so you can see which rows guests actually use. See Your hotel. At the Best address.
Questions this guide does not answer are probably in the FAQ.
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